Artist: Madeleine Peyroux
Label: Morphius Records/Distribution

Services Provided: Phone Solicitations (1 call, 0 mailings per store)
Calls Completed: 200
Stores Being Called On: Borders, Barnes & Noble, Hastings
Markets Serviced: Tour market, Key Markets & Top DMA’s
Total Number of Stores: 200 stores
Program Length: 10 days

SUMMARY DAY #1 OF RnR ACTIVITY: (BORDERS STORES ONLY)
ROCK ‘n RETAIL’S COMPLETED STORES ON 12-12-06 = 12 stores
UNITS ALREADY ON ORDER (CORPORATE CORP. OFFICE) = 13 units
AVG. UNITS PER STORE ALREADY ON ORDER (BORDER’S CORP. OFFICE) = 1.05 units per store
ROCK ‘n RETAIL ORDERS OBTAINED FROM COMPLETED STORES = 58 + units
ROCK ‘n RETAIL’S NEW ORDERS - AVERAGE UNITS PER STORE = 4.83+ units per store
ROCK ‘n RETAIL ORDERS INCREASE IN OVERALL UNITS = + 446%
ROCK ‘n RETAIL ORDERS INCREASE AVG. UNITS PER STORE = + 460%

SUMMARY DAY #2 OF RnR ACTIVITY: (BORDERS STORES ONLY)
COMPLETED STORES ON 12-13-06 = 20 stores
UNITS ALREADY ON ORDER (BORDERS CORP. OFFICE) = 21 units
AVG. UNITS PER STORE ALREADY ON ORDER (BORDER’S CORP. OFFICE) = 1.05 units per store
ROCK ‘n RETAIL ORDERS OBTAINED FROM COMPLETED STORES = 54+ - 61+ units
ROCK ‘n RETAIL’S NEW ORDERS – AVERAGE UNITS PER STORE = 2.57+ - 2.90+ units per store
ROCK ‘n RETAIL ORDERS INCREASE IN OVERALL UNITS = + 257% to + 290%
ROCK ‘n RETAIL ORDERS INCREASE AVG. UNITS PER STORE = + 245% to + 276%

SUMMARY DAY #3 OF RnR ACTIVITY: (29 BORDERS STORES, 1 B&N STORE)
COMPLETED STORES ON 12-14-06 = 30 stores
UNITS ALREADY ON ORDER (BORDERS CORP. OFFICE) = 36 units
AVG. UNITS PER STORE ALREADY ON ORDER (BORDER’S CORP. OFFICE) = 1.20 units per store
ROCK ‘n RETAIL ORDERS OBTAINED FROM COMPLETED STORES = 143+++ units
ROCK ‘n RETAIL’S NEW ORDERS - AVERAGE UNITS PER STORE = 4.76 units per store
ROCK ‘n RETAIL ORDERS INCREASE IN OVERALL UNITS = + 397%
ROCK ‘n RETAIL ORDERS INCREASE AVG. UNITS PER STORE = + 396%

SUMMARY DAY #4 OF RnR ACTIVITY: (22 B&N STORES & 2 BORDERS STORES)
COMPLETED STORES ON 12-15-06 = 24 stores
UNITS ALREADY ON ORDER (BARNES & NOBLE CORP. OFFICE) = 0 units per store
AVG. UNITS PER STORE ALREADY ON ORDER (B&N CORP. OFFICE) = 0 units per store
ROCK ‘n RETAIL ORDERS OBTAINED FROM COMPLETED STORES = 86 to 101 units
ROCK ‘n RETAIL’S NEW ORDERS - AVERAGE UNITS PER STORE = 3.58 to 4.20 units per store
ROCK ‘n RETAIL ORDERS INCREASE IN OVERALL UNITS = + 860% to + 1000%
ROCK ‘n RETAIL ORDERS INCREASE AVG. UNITS PER STORE = +358% to + 420 %

SUMMARY OF DAY 5 – 10 OF RnR ACTIVITY (47 BORDERS, 64 B&N & 3 Hastings stores)
COMPLETED STORES IN 4 DAYS OF CAMPAIGN = 114 stores
UNITS ALREADY ON ORDER = 5 units
AVG. UNITS PER STORE ALREADY ON ORDER = 0.04 units per store
ROCK ‘n RETAIL ORDERS OBTAINED FROM COMPLETED STORES = 257 units
ROCK ‘n RETAIL’S NEW ORDERS - AVERAGE UNITS PER STORE = 2.25 units per store
ROCK ‘n RETAIL ORDERS INCREASE IN OVERALL UNITS = + 510%
ROCK ‘n RETAIL ORDERS INCREASE AVG. UNITS PER STORE = + 560%